Customer Insight / Benchmark Against Competitors / Celebrate Excellence

Mystery Shopper

The ground work of the Hospitality Benchmark – professional mystery shoppers who visit and report back against the 10 benchmark questions and bespoke questions set by you.

Reports are available online the following day and provide the basis for our further analysis to provide unique sector and competitor benchmarking analysis.

At their worst Mystery Shoppers are a way operators are pushed to improve scores – what they are really about is:
·          Understanding where we are today
·          Identifying the actions that will define the future
·          Celebrating success and using excellent customer service (where it exists) as the USP which drives new customers through your door

Our team is experienced and will be delighted to support throughout that journey – identifying inspirational ways to drive competitive advantage and world class customer service.

  "The reports reveal our successes, where improvement is needed and benchmarks us against our competitors. But above all my board can now measure our state of progression against our sector, creating confidence and support to develop the business. This combined with our excellent like for like sales on last year allows me to finally undergo a new bar extension.  Benchmarking is crucial - With over 8,000 restaurants in our sector alone. With these measurements in place we are able to be a step ahead of pout competitors”
Peter Avis, Restaurant Manager, Babylon Roof Gardens

As a mystery shopper Hospitality benchmark offers a combination of bespoke process and behavioural questions to provide your business with a business management tool that provides information to increase your bottom line, through the understanding of what is front of mind for your customers / Areas in need of improvement / Where do our competitors measure up? / Customer loyalty and recommendation.
“Apart from the norm in-company reporting the Hospitality Benchmark uses Mystery Shopping to identify opportunities and solutions for improvement and unique benchmarking against  your sector and competitors. It takes Mystery Shopping to a new level one that will allow consumer and employer brand growth.”
David McHattie, CEO, The National Skills Academy Hospitality

The Package
  • 3 visits for £195 ex Vat
  • No set up costs
  • 10 Fixed benchmark questions
  • Questions of your choice
  • Customer Loyalty rating
  • Benchmark your performance against competitors and industry
  • Positive PR and third party endorsement
  • Access your results online 24 hours post visit
The Process
Our trained assessors from The Mystery Dining Company anonymously visit your site(s) and complete the benchmark questionnaire afterwards. 

You will then receive your report the day after your visit online as well as via email and text alerts.

Easily formatted reports that interpret the assessors experience through visual analysis, ratings per question, your customer loyalty score (ie. how likely are customers to promote you to others). Creates an instant, objective picture of how your business is performing against the benchmark and your competitors. 

More About:
Mystery Shopping
Third Party Marketing & PR
Trust Us
Contact Us

Welcome Hello, you are not signed in

Sign In


Find more programmes


Like-for-like sales up 0.9% in March
Consumers are not giving up on eating out.... read more


Regional Launches of the Edge Hotel School
Thistle Hotel, Bristol
Edge is delighted to be running a series of regional events to launch the Edge Hotel School. ... read more
Smiles of Britain - Say Cheeerrrzzzzzz....!!!!!

Say Cheeerrrzzzzzz....!!!!!

3 weeks ago
Rating: Not Rated
Views: 70
click here to find out more